There is always something good to take away from every show and every so often, we do something that really makes a difference to people’s lives. Probably the most famous show to impact millions of lives, was held at the Lincoln Memorial, where at the culmination of the Walk for Freedom in 1963, Dr Martin Luther King Jr delivered his famous speech to around 250,000 people.
This was a highly emotionally charged time where, just across the National Mall, the US Congress were debating the Civil Rights Movement led by President Kennedy. A quarter of a million people were crammed into a square mile of space, on a sweltering June day, and all of them wanted to hear Dr King speak.
Organisers transformed a crowd into an audience, with a sound system costing ten times what was normally spent for these events. Martin Luther King Jr knew his 'why'. He had a dream. And by communicating that dream, the world became better and millions of people's lives were transformed.
Everyone at Broadsword knows our ‘why’.
To bring to life thoughts, ideas and dreams, so that they can be shared with others.
Our people are the key to doing things the Broadsword way. The ‘How’ to our ‘Why’. We listen, we understand and we ask the right questions.
The result? Brilliant shows. This not only describes what we do, but also how we do it - by encouraging our team to show how brilliant they are.
Warehouse Coordinator Adam got a taste for the event industry while working with the Secret Cinema. He spends his spare time building drones, which could come in handy to accommodate ambitious future plans for a giant flying warehouse!
Venue Partnership Manager, Aleysha operates as the lead point of contact and trusted advisor for our ever expanding list of venues. A vivacious character partial to belting a tune, it’s hardly a surprise her dream event is a celeb wedding!
Production & Marketing Assistant Alice is always willing to lend a helping hand; she is generous, happy and thoughtful. The music scene is her dream; she would love to be backstage at Glastonbury where you might mistake her for Adele’s younger sister!
Set Carpenter Andy is highly skilled and experienced and likes the fact that, in his role, every day is different. He approaches all projects with a level head and a sound sense of humour. Superpower of choice? He would love to be green, just like the hulk!
Bubbling with ideas and energy, Communications Director Anna makes it her mission to tell the Broadsword story with creative campaigns and entertaining copy. An avid reader, art enthusiast and theatregoer, there’s plenty of places from which to draw inspiration.
Resident Northerner, Technical Director Ash has a penchant for playing guitar and soft spot for Internet sensation, Grumpy Cat. After travelling the world as a sound engineer, Ash turned his hand to technical project management. He’s also a 3D design pro.
3D Artist, Ben studied Interior Design in Milan and is inspired by architecture, video and photography for his role at Broadsword. A passionate music lover, he’s an avid vinyl collector and his dream event would probably be a Jazz Music Festival.
Broadsword founder, Bruce likes to defy convention, from pushing event boundaries to his degree – Theatre Studies with Mathematics. Always enthusiastic, Bruce loves the variety of the job and solving the unsolvable. His guilty pleasure? Fine wine..
Driver Rigger Erron thrives in the live events environment and always strives to get things right and deliver a quality service. Just like Forrest Gump, he is kind-hearted, positive and productive; he looks on the bright side of everything. His dream event? An Olympic Opening Ceremony of course. "Run Erron, run!"
With a background in music production and audio engineering, Driver Jason’s superpower of choice would be to run as fast as Flash, which could come in handy in a London traffic jam! When he’s not busy prepping kit for distribution, you’ll find him at the cinema, playing soccer or surfing.
Production Manager Jacob really enjoys the initial planning of a project, conceptualising new ways to deliver ideas. He likes inventing, tinkering and going on adventures. His dream event hasn’t been conceived yet, but lasers and holograms and electromagnets will be involved.
Scenic Production Manager, Jay has extensive theatrical experience and loves the thrill of creating an immersive space for people to learn, teach, demonstrate or just be entertained. His favourite show to date was Priscilla Queen of the Desert, which consisted of a 20’ metal constructed bus with fully LEDs and moving wheels.
Account Manager John has spent many years in the event industry from humble beginnings working in Woking through to a stint being AOK in UAE. We are glad he’s here at Broadsword co-ordinating events for his clients and dreaming of his ultimate gig – Wrestlemania!
Production Director Justin realised during his Economics degree that playing with lights in the student union was far more intriguing than interest rates. His forte is keeping cool under pressure, there’s just one thing he needs to make it all happen: coffee.
Creative Director Martin will replace any event stress you have with imaginative ideas that retain a logical touch – essential when planning an event! An avid film fan, his dream event would be The Oscars, where you might mistake him for a young John Simm.
Commercial Director Matt has a wealth of expertise in creative event production. Fresh thinking, charismatic and driven, he can translate concepts into extraordinary events. Outside of work, Matt enjoys dreaming and scheming while walking his whippet, Meg.
Editor Olivia wandered into the world of film having started life as a musician, studying drums at university. Her dream event? A TED talk. She loves the huge variety of people in the audience all coming together to learn and be inspired.
With a diploma in audio engineering, Operations Coordinator Paul is passionate about every job he turns his hand to. His dream event would involve a Lamborghini Diablo (yellow, of course), but his normal every day requires analysis, planning and execution.
Before joining Broadsword, Rob studied Music Technology at university. As Operations Manager, every day is different, but when he’s not busy dealing with event logistics you’ll find him rustling up something in the kitchen with Lionel Richie warbling in the background.
Motion Graphics Designer, Robert enjoys seeing his contribution to our live events on the big screen. Being on-site and listening to presentations, he feels there is always an opportunity to learn something new and insightful. He's pretty busy with his young family outside of work, but he does have time for an unusual guilty pleasure...bringing old Atari ST's back to life!
You’ll find Technician Sam’s friendly face and expert skill set pop up all over the place, as he installs and operates Broadsword’s equipment. Before entering the live event world, he once thought about training as a fireman – not just because of the name!
Production Manager Simon started his career in music production, mixing for bands in a variety of London venues. On a typical day, you’ll find him liaising with clients, discussing projects and checking out new technology. His guilty pleasure? TV box sets.
Warehouse Technician Sandi's typical day at work involves lots of laughter, testing and preparing equipment and solving challenges. He prides himself on being calm, focused and efficient during the busy times. Outside of work, he loves making music and is a keen sound designer. His guilty pleasure? Simple, it's sweets.
Event Manager Sophie is your first port of call when you require a Broadsword-helmed event, and she’ll keep you updated every step of the way. With so much to do it’s no surprise that hardworking Sophie’s superpower would be not needing any sleep.
Peanut butter M&M’s and his Spotify playlist keep Production Manager Stuart on the go. Being technically minded, he likes coming up with creative solutions for stage sets. His dream event? As an aspiring e-sport player it has to be a Sony Keynote at E3.
Having spent a season as a dog sled guide in Artic Norway, Junior Set Carpenter Tim describes himself as adventurous, calm and positive. He likes the fact that he can be creative and manual in the workshop preparing and building stage sets.