News & Articles

Vivid Venues & The Victorians

Posted by  Anna Green on February 14, 2019

Prince Albert was the driving force behind a great display of the Victorian belief in progress, the Great Exhibition of 1851. The idea of international exhibitions was then quite new, and Albert had to overcome quite a lot of opposition, some of it extremely silly. The exhibition building was an enormous glass hall – the Crystal Palace – in Hyde Park. Inside were machinery and manufacturers from Britain, the Empire and other countries.

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Topics: Industry Insights

Kicking Off 2019

Posted by  Anna Green on January 29, 2019

Tasked to stage the start of a tremendous year for a global corporate, Broadsword rose to the challenge of producing a bold and inspiring three day Annual Sales Kickoff event in Philadelphia for 600 delegates from around the world.

The aim of our design was to create an arena style layout, which encircled and encompassed everyone involved, creating a modern business environment and keeping the elements of open discussion and participation foremost. The feeling of being 'in the round' unified participants.

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Topics: News

Our why

Posted by  Martin Walton on January 21, 2019

If you look at any great company, they know their ‘Why’. Apple, Microsoft, Virgin - they all know why they do what they do, and that vision drives what they do and how they do it.

Apple’s Think Different, Microsoft’s ‘a computer on every desk in every home’, and Virgin’s Changing Business for Good.

So we started to wonder - why do we do what we do?

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Topics: News

Advent Event House

Posted by  Anna Green on November 30, 2018

Being based at Somerset House, with Skate and salted caramel hot chocolates in the Fortnum’s Lodge, it’s beginning to look a lot like Christmas. We thought it might be amusing, at this festive time of year, to peek through the window of Broadsword Event House. Our brilliant people were all asked to share their Christmas traditions – here’s a collection of their crazy customs – one for every day of Advent.

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Topics: News

Knights at the Museum

Posted by  Anna Green on November 12, 2018

Ever wondered what it's like to set up an event in a museum?


There are times every month when some might mistake the Broadsword team for night watchmen, keys jangling at the waist and a Maglite in hand, purposefully plotting our way through plans and paperwork amidst the eerie dark of a London museum at night.

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Topics: Industry Insights

Tips for Time Lapsing

Posted by  Anna Green on October 11, 2018

If the venue is being gutted, where do you put the camera? This was the conundrum Broadsword faced when a well-known restaurant chain requested a time lapse video to record the renovation of one of their sites. (The answer, as it turned out, was on the window frame). If the mention of time lapse video has your fingers itching for your camera, read on to discover Broadsword Creative Director Martin Walton’s tips for effective time lapsing. 

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Topics: Tips

Golden Mouse Award

Posted by  Martin Walton on September 27, 2018

The wonderful thing about this job is that occasionally you get to do something brand new and which calls for learning new skills very quickly. 

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We’ve made it to the final

Posted by  Anna Green on September 12, 2018

Once again, Broadsword will be onstage, rather than backstage; we are delighted to announce our position as a finalist in the EVCOM Industry Awards 2018, Britain's most admired industry awards. We will go head to head with TRO, Smyle and Banks Sadler in the Best Event Agency category.

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Topics: News

What is Dataton Watchout?

Posted by  Martin Walton on August 9, 2018

There are many ways to skin a cat they say. Quite who ‘they’ are, we don’t know nor perhaps want to, but the phrase certainly applies to the events industry and in particular when it comes to complex video and presentation systems.

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Topics: Industry Insights