Blog

Expanding our horizons

Posted by  Anna Green on March 26, 2019

We wanted to drop you an update as 2019 has certainly started with high profile happenings and a series of flagship events.

We were proud to work alongside two new clients. Kimberly-Clark invited 400 sales colleagues to London for three days. We worked with TW Creative and transformed the conference space at Twickenham Stadium with a main plenary room and interactive product stands in the breakout space. The second, a financial company based in London, took over the Langham Hotel for two days. We created a main space (with 19m wide x 4m high LED wall!) and 18 concurrent breakout rooms, as well as rebranding much of the hotel and providing wayfinding to four floors. We additionally managed and produced content for an interactive event app, which linked into our badging solution. 

Read More

Topics: News

International Women's Day

Posted by  Alice Taylor on March 8, 2019

The Event Production industry remains largely a male domain with a lack of women at a very senior level. The gender imbalance is challenging for women entering with a lack of female role models and mentors who they can discuss opportunities and progression with.

Read More

Topics: News

Meet the Producers

Posted by  Anna Green on February 21, 2019

There are many unique skills and talents under the Event House roof. Broadsword are very proud of their people and the #OneTeam approach.

In a bid to shift things into more of an ‘open plan’ format, team members John Telfer and Simon Baines are taking on new Producer roles within our Event Team, and trailblazing a different approach to Broadsword’s project management. They will be responsible for taking events from initial brief through to delivery, sitting at the heart of a project and pulling together all the necessary resources to produce a brilliant show.

Here’s their take on their next step.

Read More

Topics: News, Industry Insights

Vivid Venues & The Victorians

Posted by  Anna Green on February 14, 2019

Prince Albert was the driving force behind a great display of the Victorian belief in progress, the Great Exhibition of 1851. The idea of international exhibitions was then quite new, and Albert had to overcome quite a lot of opposition, some of it extremely silly. The exhibition building was an enormous glass hall – the Crystal Palace – in Hyde Park. Inside were machinery and manufacturers from Britain, the Empire and other countries.

Read More

Topics: Industry Insights

Kicking Off 2019

Posted by  Anna Green on January 29, 2019

Tasked to stage the start of a tremendous year for a global corporate, Broadsword rose to the challenge of producing a bold and inspiring three day Annual Sales Kickoff event in Philadelphia for 600 delegates from around the world.

The aim of our design was to create an arena style layout, which encircled and encompassed everyone involved, creating a modern business environment and keeping the elements of open discussion and participation foremost. The feeling of being 'in the round' unified participants.

Read More

Topics: News

Our why

Posted by  Martin Walton on January 21, 2019

If you look at any great company, they know their ‘Why’. Apple, Microsoft, Virgin - they all know why they do what they do, and that vision drives what they do and how they do it.

Apple’s Think Different, Microsoft’s ‘a computer on every desk in every home’, and Virgin’s Changing Business for Good.

So we started to wonder - why do we do what we do?

Read More

Topics: News

Advent Event House

Posted by  Anna Green on November 30, 2018

Being based at Somerset House, with Skate and salted caramel hot chocolates in the Fortnum’s Lodge, it’s beginning to look a lot like Christmas. We thought it might be amusing, at this festive time of year, to peek through the window of Broadsword Event House. Our brilliant people were all asked to share their Christmas traditions – here’s a collection of their crazy customs – one for every day of Advent.

Read More

Topics: News

Knights at the Museum

Posted by  Anna Green on November 12, 2018

Ever wondered what it's like to set up an event in a museum?


There are times every month when some might mistake the Broadsword team for night watchmen, keys jangling at the waist and a Maglite in hand, purposefully plotting our way through plans and paperwork amidst the eerie dark of a London museum at night.

Read More

Topics: Industry Insights

Tips for Time Lapsing

Posted by  Anna Green on October 11, 2018

If the venue is being gutted, where do you put the camera? This was the conundrum Broadsword faced when a well-known restaurant chain requested a time lapse video to record the renovation of one of their sites. (The answer, as it turned out, was on the window frame). If the mention of time lapse video has your fingers itching for your camera, read on to discover Broadsword Creative Director Martin Walton’s tips for effective time lapsing. 

Read More

Topics: Tips